00 LvL is a creative brand created by photographer/artist Rashard Dabney. Inspired by the art of photography and the culture of gaming, the brand was created by mending the two worlds together. The custom merchandise is created from the photography of cosplay feature shoots, photography, and digital art.

You start with nothing when creating art on a cavas just like you start at level 0 in a game. This is where the name and slogan, 00 LvL - Level Up Creativity, came from. 
The plan is to share this creative merchandise with the culture and hope everyone will enjoy and share it. With the support of the brand, 00 LvL will be able to expand its coverage and create more artistic merchadise.